Brand consultancies help clients crystallize a differentiated strategic market position and bring that strategy to life for leadership, for employees and in the market to drive growth for the organization. At a minimum, this involves creating a brand strategy and placing it within a brand architecture structure, driving internal leadership support for the brand strategy, and creating identity guidelines. Brand consultancies may offer a wide range of ancillary services such as research, design, content creation, brand management and innovation to contextualize or express the brand strategy.
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