Video platform services (VPS) provide digital and content-driven organizations with the tools, services and workflow management to support video assets from ingestion to playout. VPS workflow typically includes the following services: ingestion, encoding, editing, asset management, protection, monetization, packaging, monitoring and playout. VPS providers must support all the elements of the workflow with either homegrown or partner-integrated solutions. Offerings can be delivered via a self-service interface, an API gateway or a managed service contract. The media and entertainment (M&E) industry is the largest adopter, but video platforms can assist any organization in its digital asset management and monetization strategies.