The innovation management market consists of vendors offering technologies that support various aspects of an innovation initiative. Organizations use these technologies to encourage the generation, evaluation and selection of ideas and to manage the process of taking ideas through to final realization. Innovation programs may target internal employee constituencies large or small, or external ones through customer communities, open innovation or crowdsourcing. They may include facilitation of small specialist workgroups and brainstorming workshops, or broader activities involving "idea jams," events, challenges and continuous engagement. Innovation programs need to include mechanisms for capturing and aggregating the outcomes of these forms of engagement, for sifting, filtering, organizing and systematically assessing the risks and rewards of different options, and for aligning these with specific business priorities.