Supply chain strategy and planning consulting is a subset of corporate strategy consulting. Gartner defines the latter as “strategic advisory services that analyze risks and opportunities for clients, working with them to develop a detailed strategic roadmap. They focus on cross-functional client issues, including innovation, digital, regulatory, sustainability, growth, transformation, postmerger and postacquisition integration, supply chain management and transfer pricing strategies that precede configuration of ERP or other software”. Supply chain operations consulting is a specialized form of business operations consulting, which Gartner defines as “transformation advisory services that improve quality and efficiency for business operations in an organization. These include process reengineering, improvement, optimization and standardization aligned with business strategy”
Trade promotion management (TPM) and trade promotion optimization (TPO) are the processes and technologies that consumer goods manufacturers leverage to plan, manage and execute the activities that require collaborative promotional activity from their retail partners. Collectively, we refer to them as "trade promotion execution" (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.