4.5
8 Reviews (All time)
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Merkle is present in 2 markets with 1 product. Merkle has 8 reviews with an overall average rating of 4.5.

Advanced Analytics Service Providers for Marketing

Marketing analytics skills are among the most important capabilities in the marketing organization, yet it remains difficult to recruit, hire and retain people with strong skills to support in-house teams. Most marketing teams still struggle with a skills gap in this domain. As a result, marketers seek to augment internal teams by using advanced analytics service providers that offer third-party expert resources, proprietary methodologies and models, and even managed technology to help marketers tackle some of their toughest challenges. Vendors in this market specialize in advanced analytics, including sophisticated methods such as mapping the customer journey, attributing marketing spend to measured outcomes, simulating and measuring business impact of marketing and advertising campaigns, and implementing predictive models. Engagements may be project-based or part of an ongoing partnership, and may include the use of proprietary technology.

Merkle has 1 product in Advanced Analytics Service Providers for Marketing market

Global Marketing Agencies

Gartner defines global marketing agencies as service providers dedicated to building and executing marketing strategies for global brands. These agencies bundle their strategic marketing services with a varied array of complementary offerings to support their clients’ needs. An agency’s particular combination of offerings and competitive strengths typically correlate to its roots as either a traditional advertising agency, business consultancy or system integrator

Merkle has 1 product in Global Marketing Agencies market