4.4
70 Reviews (All time)
Review weighting

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Optimizely (Welcome) is present in 2 markets with 1 product. Optimizely (Welcome) has 70 reviews with an overall average rating of 4.4.

Content Marketing Platforms

Gartner defines content marketing platforms (CMPs) as software solutions that support the practice of content marketing. Content marketing involves creating, curating and cultivating text, video, images, graphics, audio, e-books, white papers and interactive content assets that are distributed through media platforms and social media. These assets are used to tell stories that help brands engage with and nurture customers, prospects and other audiences. The goal of content marketing is to drive awareness, demand, preference and loyalty through deeper engagement with customers. CMPs support capabilities around: Content strategy; Ideation; Editorial planning; Calendarization; Collaboration, workflows and audit approvals; The creation, assembly, curation and distribution of all content types; The measurement and optimization of content performance.

Optimizely (Welcome) has 1 product in Content Marketing Platforms market

Social Marketing Management

Social Marketing Management (SMM) applications include the tools, templates and services to create, maintain and optimize a commercial presence in social environments. This market focuses on the vendor solutions that help you analyze and participate in social conversations. This is done through social listening, publishing, engagement (of broader audiences, as well as social user communities), reporting and analytics capabilities, and support for workflow and automation of SMM processes.

Optimizely (Welcome) has 1 product in Social Marketing Management market