Gartner defines sales training service providers as companies that deliver project-based services designed to improve the skills, knowledge, competencies and techniques of sellers to maximize sales success. While many organizations develop and deliver sales training internally, a wide range of companies specialize in developing and delivering sales training as a service. These providers improve their clients’ sales teams’ interactions with buyers by delivering training that develops sellers’ skills and, in some cases, implementing a specific sales method or codified approach to ensure consistent sales motions. Organizations leverage sales training service providers for a variety of reasons, such as: Increasing deal sizes Shortening deal cycles Improving win rates Improving margins Retaining customers Converting more high-quality opportunities