4.5
32 Reviews (All time)
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Reflektion is present in 1 market with 1 product. Reflektion has 32 reviews with an overall average rating of 4.5.

Personalization Engines

Gartner defines personalization engines as software that enables marketers to identify, deliver and measure the optimum experience for an individual customer or prospect based on their past interactions, current context and predicted intent. Personalization engines help marketers identify, select, tailor and deliver messaging such as content, offers and other interactions across customer touchpoints in support of three primary use cases: Marketing: Delivering the right message to the right audience and in the right context to maximize marketing and advertising performance. Digital commerce: Tailoring content, offers, recommendations and experiences across digital sales channels. Service and support: Customizing online and offline experiences across business functions to reduce customer effort or increase customer satisfaction and advocacy.

Reflektion has 1 product in Personalization Engines market