Gartner defines commerce search as "search technology focused on finding the right product(s) or service(s) for the customer." The data searched is more structured than general (usually unstructured) web content searches, and results come with many attributes that are useful to customers seeking solutions to their problems. Search results can be highly visual, using appealing layouts and multimedia. Search often combines free text and autocomplete (type-ahead or results drop-down) with subsequent guided navigation via interactive facets and filters. Sophisticated solutions include merchandising capabilities, category pages for SEO and promotions, and increasingly integrated personalization.