Software asset management managed services employ the provider’s proprietary SAM skills and methodologies to transform a client’s existing processes and augment their resources. SAM managed services are delivered directly to end-user clients, on either a continuous or a scheduled basis, employing required discipline to meet software and cloud service cost optimization and governance objectives. Applying an ongoing SAM discipline, SAM managed services combine a series of life cycle change management and optimization activities, transforming existing practices to deliver transparency and optimization. SAM managed services establish a platform of trustworthy data, incorporating management of usage rights and optimized utilization transparency, leveraging a mesh of techniques to augment SAM tool functions.