4.0
3 Reviews (All time)
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TechTarget is present in 2 markets with 1 product. TechTarget has 3 reviews with an overall average rating of 4.

Account-Based Marketing Platforms

Gartner defines the account-based marketing (ABM) platform as a technology that enables marketers to run ABM programs at scale, including account selection, planning, engagement and reporting. In ABM programs, B2B marketers align with sales counterparts to engage a defined set of high-priority accounts and buying committee members with targeted marketing and content to help buyers explore and evaluate solutions. To support this effort, ABM platforms may engage audiences via the following channels: Display advertising and retargeting Social advertising Content syndication Web personalization Email

TechTarget has 1 product in Account-Based Marketing Platforms market

Revenue Data Solutions

Revenue data solutions (RDS) provide the essential insights for a data-driven commercial team to target prospects and customers with a demonstrated or predicted propensity to buy using actionable context, prioritization and guidance. These solutions are used by B2B sales, marketing and customer success organizations to empower employees with high-quality, up-to-date contact and company data within the mission-critical workflows and tools they use every day. This fragmented market consists of solutions with a broad selection of capabilities that span data cleansing, enriching and audience-building functionality across demographic, firmographic, technographic, intent, market and relationship data to help plan, operationalize and engage growth strategies.

TechTarget has 1 product in Revenue Data Solutions market