Gartner defines the OFD market as solutions that detect and prevent wrongful or criminal deception within digital (browser and app) B2C channels. Gartner considers OFD to be a foundational technology deployed within these digital channels to prevent direct and indirect losses and to mitigate risk.
User authentication provides real-time corroboration of an identity claim by a person accessing an organization’s assets. It is foundational to network, application and data security, because it reduces fraud, mitigates account takeover (ATO) and other identity risks, and addresses regulatory requirements. Tools in this market enable or provide one or more credential-based or signal-based authentication methods that can augment or replace legacy passwords for employees, contingent workers, partners, suppliers, business or retail customers, or citizens in one or more use cases.