Sales engagement applications accelerate how sales teams execute multichannel, multitouch engagement at scale and facilitate CRM/SFA adoption. They simplify seller workflows for engaging prospects and customers by coordinating the use of engagement channels (e.g., email, voice, SMS, social media) through a single console. Sellers rely on the technology for guidance into which accounts or contacts to engage, when to engage them and what messaging to use. These solutions result in more efficient and productive sellers. Vendors in the market initially focused on prospecting roles but have expanded to support most customer-facing B2B sales roles.