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Magic Quadrant for Sales Performance Management

15 January 2018

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By 2022, organizations using a sales performance management solution will use employee-facing digital assistants to handle 75% of compensation disputes. By 2020, 30% of organizations using a sales performance management solution will optimize the design and maintenance of their sales ...

Analyst(s): Melissa A. Hilbert Tad Travis Julian Poulter

Magic Quadrant for Indoor Location Services, Worldwide

8 January 2018

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By 2021, over 65% of enterprises tracking hardware assets will utilize more than three technologies (up from less than 5%). Gartner defines this market as vendors that supply hardware and software components to provide indoor location to a breadth of organizations that include enterprises ...

Analyst(s): Tim Zimmerman Annette Zimmermann

Magic Quadrant for Intrusion Detection and Prevention Systems

10 January 2018

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By year-end 2020, 70% of new stand-alone intrusion detection and prevention system (IDPS) placements will be cloud-based (public or private) or deployed for internal use cases, rather than the traditional placement behind a firewall. By year-end 2020, 60% of IDPS deployments will be ...

Analyst(s): Craig Lawson Claudio Neiva

Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide

8 January 2018

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By 2022, the percentage of CX and CRM implementation projects that require digital design skills in order to achieve their business goals will rise from 30% in 2017 to 50%. This document was revised on 10 January 2018. The document you are viewing is the corrected version. For more ...

Analyst(s): Patrick J. Sullivan Ed Thompson

SWOT: Amazon, Device Technologies, Worldwide

10 January 2018

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Compared with major personal technology hardware vendors, Amazon has a very different business objective when it comes to selling devices. The primary focus is not to generate profit margins from the sale of the product, but rather to draw consumers into sustained use of its e-commerce ...

Analyst(s): Werner Goertz Tuong Huy Nguyen

Critical Capabilities for Digital Marketing Analytics

8 January 2018

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Budgets for analytics tools and talent are going up, as marketing leaders see analytics as a business requirement and source of competitive advantage. Marketing analytics users rate functionality, performance, product roadmap and future vision as the primary factors they consider ...

Analyst(s): Martin Kihn Christi Eubanks Lizzy Foo Kune

Advertising Primer for 2018

15 January 2018

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Advertising encompasses the creation, delivery and orchestration of paid marketing messages and content across channels. Gartner's 2018 advertising agenda focuses on: Developing an advertising strategy that uses a mix of formats and tactics Balancing brand and performance advertising ...

Analyst(s): Christi Eubanks

Artificial Intelligence Primer for 2018

15 January 2018

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This initiative equips organizations to understand, plan and adopt emerging artificial intelligence (AI) technologies for significant digital business outcomes. It covers: Understanding AI technologies Identifying promising business use cases Strategizing and planning for AI deployment ...

Analyst(s): Whit Andrews Tom Austin

How to Cultivate Effective 'Remote Work' Programs

16 January 2018

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Mutual lack of trust undermines remote work good intentions. Stereotypes about what kind of work can or cannot be done remotely lead to unrealistic expectations and underperforming programs. Employees unaccustomed to the demands of remote work lose enthusiasm and suffer from loneliness. ...

Analyst(s): Carol Rozwell

SRM Leaders Need to Focus on Their Use Cases

15 January 2018

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Faced with increasing sophisticated threats, and often desperate for a quick fix, enterprise security organizations are tempted to cave in to the pressure to buy "security analytics" without proper due diligence, planning or a full understanding of the problems they'll face. Many ...

Analyst(s): Gorka Sadowski Erick Brethenoux Pete Shoard