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Magic Quadrant for Global Digital Marketing Agencies

20 March 2017

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This document was revised on 21 March 2017. The document you are viewing is the corrected version. For more information, see the Corrections page on gartner.com. Gartner defines the global digital marketing agency landscape as service providers such as consultancies, traditional ...

Analyst(s): Jay Wilson Lizzy Foo Kune Christopher Ross

Magic Quadrant for General-Purpose Disk Arrays, Japan

22 March 2017

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General-purpose disk storage systems are designed to satisfy the storage needs of files and applications running on physical and virtual servers. This market segment includes hybrid and solid-state arrays (SSAs) that support storage area network (SAN) and network-attached storage (NAS) ...

Analyst(s): Masaki Suzuki Stanley Zaffos

Magic Quadrant for Customer Management Contact Center BPO, Worldwide

22 March 2017

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By 2020, two of the top 10 customer management (CM) business process outsourcing (BPO) service companies will merge, creating a $6 billion industry behemoth. By 2020, five of the top 20 CM BPO service providers will cease to exist due to merger and acquisition (M&A) activities. By ...

Analyst(s): TJ Singh Brian Manusama Misako Sawai

Critical Capabilities for Application Security Testing

21 March 2017

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Application security testing vendors are adapting their solutions to faster software development life cycles and to increasingly complex apps that are difficult to test effectively. Only a handful of vendors can provide all AST technologies (static, dynamic and interactive), with ...

Analyst(s): Dionisio Zumerle Ayal Tirosh

Critical Capabilities for Services Procurement Solutions

23 March 2017

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Many types of services have specific ordering and invoicing processes that make them unsuitable to procure through a general-purpose procure-to-pay (P2P) solution. Services procurement can broadly be categorized into four groups: freelancers, contingent workers, statement of work ( ...

Analyst(s): Magnus Bergfors Deborah R Wilson Desere Edwards

Critical Capabilities for Network Services, Pan-European

15 March 2017

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The growing adoption of cloud IT delivery is transforming European WANs; service providers are responding with direct cloud connectivity from MPLS, enhanced internet transport and direct internet access from every site. Over 50% of European enterprises are now using hybrid WANs (combining ...

Analyst(s): Katja Ruud Neil Rickard

Critical Capabilities for Data Management Solutions for Analytics

16 March 2017

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Traditional data management solutions for analytics (DMSA) vendors have integrated nonrelational access and functionality into their products and regained dominant positions in the market. Access to external data sources, such as data stored in the Hadoop Distributed File System (HDFS), ...

Analyst(s): Rick Greenwald Donald Feinberg Adam M. Ronthal

The Future of High-Performance Storage

24 March 2017

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Storage-class memory technologies could alter price/performance and density of current storage and compute platforms while bringing both benefits and uncertainties to I&O leaders responsible for IT infrastructure planning. Faster interfaces between compute and storage that leverage ...

Analyst(s): Arun Chandrasekaran Joseph Unsworth Julia Palmer

How to Migrate Email to the Cloud

22 March 2017

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A migration to cloud email represents a significant change that, as well as offering broad benefits, has the potential to disrupt people's productivity if it is not managed well. Email migrations are typically viewed as technology projects, but they must also be treated as business ...

Analyst(s): Adam Preset Gavin Tay

Best Practices in Automotive Innovation Labs

24 March 2017

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Too many CIOs are caught in administrative roles and don't participate enough in contributing value-add through digital to new and existing products. CIOs face an expanded role with new priorities as they must now participate in technology innovation, not just implementation. The ...

Analyst(s): Michael Ramsey Erik Van Ommeren

How CSPs Can Exploit Artificial Intelligence

24 March 2017

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Gartner estimates that one-third of analytics across a communications service provider (CSP) will be impacted by artificial intelligence (AI). AI is a mix of nascent technologies, which requires rare skill sets for implementation and management. Algorithms require large amounts of ...

Analyst(s): Charlotte Patrick Gareth Herschel Cathy Tornbohm

Market Guide for WAN Edge Infrastructure

23 March 2017

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The WAN edge infrastructure market includes vendors that provide network functions designed for branch locations, such as routing, WAN optimization and SD-WAN. Many enterprise are struggling with the price, performance and flexibility of their traditional WANs, which is exacerbated ...

Analyst(s): Andrew Lerner Neil Rickard

The Future of Just a Bunch of Flash Storage

22 March 2017

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In the future, just a bunch of flash (JBOF) products will always offer more storage density and lower storage purchase costs than solid-state arrays (SSAs) because they do not use controllers. JBOF products will bifurcate into low-cost, dense midrange performance products and more ...

Analyst(s): Valdis Filks Joseph Unsworth Santhosh Rao

How Marketers Reach Audiences Using Snapchat

22 March 2017

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Marketing leaders struggle to determine how Snapchat can or should play a role in their social marketing strategy. Social marketing teams have a new flood of ad products and features to assess on multiple platforms as competitors copy and step ahead of Snapchat's innovations. Snapchat ...

Analyst(s): Elizabeth Shaw

A Guidance Framework for Testing Web APIs

21 March 2017

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"Contract enforcement" testing verifies that the functionality exposed by an API exactly matches that API's published specifications, service levels and entitlement policies. Developers will consume API products using workflows that deviate from those that the producers intended. ...

Analyst(s): Sean Kenefick

Identify the Technology Trends You Need to Track

22 March 2017

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Enterprise architecture (EA) and technology innovation (TI) leaders are challenged to estimate how technology trends might affect their organization's business model in the future. EA and TI leaders need to determine when a trend will become relevant and applicable to their industries ...

Analyst(s): Samantha Searle David W. Cearley

Forecast: PCs, Worldwide, 2015-2021, 1Q17 Update

22 March 2017

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1 Forecast: PCs, Worldwide, 2015-2021 2 Client Computing Devices Forecast, Data Segmentation and Structure 3 Exchange Rates Used in Creating This Report 4 Tips for Using Pivot Tables 1-1 Forecast: PCs, Worldwide, 2015-2021 (Dollars) 3-1 Exchange Rates Used in Creating This Report ...

Analyst(s): Ranjit Atwal Isabelle Durand Kanae Maita Annette Jump Lillian Tay Roberta Cozza Bruno Lakehal Mikako Kitagawa Tracy Tsai Annette Zimmermann Atsuro Sato

Market Guide for Data-Centric Audit and Protection

21 March 2017

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The exponential growth in data generation and usage across multiple data silos is rendering current data security methods obsolete, requiring significant changes in both architecture and product selection approaches. Most organizations have established separate teams for each data ...

Analyst(s): Brian Lowans Marc-Antoine Meunier Brian Reed Deborah Kish Merv Adrian David Anthony Mahdi

Market Guide for MDM External Service Providers

20 March 2017

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Engaging an external service provider (ESP) with the appropriate skills and experience is a proven way to ensure the success of, and to accelerate, your master data management (MDM) program or project. In Gartner surveys and client interactions, approximately 50% of MDM leaders report ...

Analyst(s): Bill O'Kane Saul Judah Michael Patrick Moran Ankush Jain

Definition: Integrated Risk Management Solutions

20 March 2017

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The technology required to manage risk has evolved over the past 15 years from single mandate, compliance-driven software applications to more robust, risk-based solutions. Integrated risk management (IRM) solutions focus specifically on the integrated management of strategic, operational ...

Analyst(s): John A. Wheeler

Toolkit: Planning an IAM Program Vision

17 March 2017

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Organizations should use the attached document in the zip file as a starting point for developing their identity and access management (IAM) program vision. This Toolkit applies to security and risk management and IAM leaders desiring to solicit input and communicate with IAM stakeholders, ...

Analyst(s): Brian Iverson Kevin Kampman

Use Economic Concepts to Lead Cost Optimization

17 March 2017

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CIOs new to cost optimization goals often overlook economics as an opportunity to communicate with business stakeholders and expand the scope of optimization opportunities and accountabilities. IT organizations rely too heavily on tactical methods to reach cost optimization goals, ...

Analyst(s): Kurt Potter Stewart Buchanan

How to Manage Digital Commerce Metrics

15 March 2017

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Businesses use a large number of digital commerce metrics without being able to diagnose changes in them or understand their interdependencies, making it hard for application leaders to identify the root cause of issues. Each department tracks its own metrics, often using different ...

Analyst(s): Sandy Shen Melissa Davis

Accelerate Development With Automated Testing

16 March 2017

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Testing after "code complete" leaves little time to stabilize the code. Manual testing is too slow and costly to do early and often. Automated user-interface-driven tests are too slow and fragile to efficiently provide good test coverage. Manual integration is too slow and inefficient ...

Analyst(s): Joachim Herschmann

MDM Is Critical to CRM and Customer Experience

15 March 2017

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Master data management (MDM) is critical for application leaders to create the 360-degree view of the customer required for the most optimized customer experience (CX). MDM provides opportunities for application leaders to effectively address the challenges in integrating big data ...

Analyst(s): Bill O'Kane Kimberly Collins