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Magic Quadrant for Digital Commerce

24 April 2017

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... responsive design for mobile and built-in SEO with preview capabilities. Multichannel retail functionality: BigCommerce has ... a multitenant SaaS offering with native support for SEO, PIM, WCM, enterprise search, customer engagement and payments, ... operational expenditure product information management point of sale search engine optimization software development kit small or midsize business total ...

Analyst(s): Penny Gillespie Mike Lowndes Chris Fletcher Jason Daigler Yanna Dharmasthira Sandy Shen

PPM in 2030: Smaller, Smarter and Not Entirely Human

30 March 2017

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... the new role of the strategic execution officer (SEO). All strategic change leaders (SCLs), formerly program managers ( ... strategic change initiatives are planned and executed, the SEO deals with planning, mobilization and the initiation of ... management is shared between the functions of the SEO and that of the CISCs. Data, questions, and " ...

Analyst(s): Michael Hanford

Market Guide for Digital Commerce Search

12 January 2017

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... Sophisticated solutions include merchandising capabilities, category pages for SEO and promotions, and increasingly integrated personalization. While digital ... -down selectors, visual navigators) Long-tail SEO and campaign landing page (category) management Semiautomated landing ... Multilingual Relevance Tuning Recommendations Geolocation-Based Search SEO Mgmt. Personalization Merchandising (Campaign Mgmt.) Conversational Interface- ...

Analyst(s): Mike Lowndes

Market Guide for Content Marketing Platforms

28 March 2017

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... content creation marketplace and Linkdex — search engine optimization [SEO] software) making it a feature-rich CMP. ... underlies some of the core social listening and SEO insights within the platform that differentiate it from ... -in planning view based on social and SEO data supports content ideation beyond looking at a ...

Analyst(s): Kirsten Newbold-Knipp Christopher Ross

How to Build a User Experience Team

24 January 2017

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... of the information architect and search engine optimization (SEO) specialist. Common deliverables of a content strategist include ... In customer-facing web projects in which SEO is a priority, the content strategist will have responsibility for executing the SEO strategy. The content strategist is often a leadership ...

Analyst(s): Magnus Revang

Survey Analysis: Map Marketing Technology Investments to Key Value Drivers by Business Context

21 April 2017

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... SEM) and the adoption of search engine optimization (SEO) tools to support those capabilities. At least half of all marketers surveyed adopted SEM/SEO tools. But one in five B2C respondents said they weren't familiar SEM/SEO tools — a surprise, considering search engine marketing ranked ...

Analyst(s): Bryan Yeager Kirsten Newbold-Knipp

How Modern Performance Media Drives Advertising Effectiveness

7 March 2017

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... Technology for Performance Media Source: Gartner (March 2017) SEO = search engine optimization; SEM = search engine marketing SEO = search engine optimization; SEM = search engine marketing Basic Level Technology capabilities: ...

Analyst(s): Lizzy Foo Kune

Survey Analysis: Use This Technology Life Cycle Framework to Plan and Negotiate Your Marketing Technology Acquisitions

12 April 2017

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... more volatile tier consisting of tag management, SEM/SEO tools, and personalization platform or site-side ... clouds. See for more on tag management. SEM/SEO tools. We were surprised to discover that SEM/SEO tools has a higher-than-expected ... a list of marketing capabilities. 5 Although SEM/SEO tools have been around for a long time, ...

Analyst(s): Andrew Frank

IT Market Clock for Digital Commerce, 2016

29 September 2016

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... WCM) Product search and browsing/search engine optimization (SEO) Product catalog management, which can include master data ... affect (and can significantly improve) search engine optimization (SEO), which must be considered when purchasing. Trend Analysis: ... also extended to the management and semiautomation of SEO landing pages based on, for instance, "long tail" ...

Analyst(s): Mike Lowndes

Use Cases to Refine Your B2B and B2C Content Marketing

29 September 2016

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... Advocate B2B Goals: Discovery, Education Metrics: Views/Traffic, SEO Rankings, Share of Voice for Target Audiences Goals: ... Submissions B2C Goals: Discovery, Inspiration Metrics: Views/Traffic, SEO Rankings, Share of Voice for Target Audiences Goals: ... B2E Goals: Discovery, Education, Aspiration Metrics: Views/Traffic, SEO Rankings, Share of Voice for Target Audiences (Existing ...

Analyst(s): Kirsten Newbold-Knipp