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Market Guide for Digital Commerce Search

12 January 2017

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... Sophisticated solutions include merchandising capabilities, category pages for SEO and promotions, and increasingly integrated personalization. While digital ... -down selectors, visual navigators) Long-tail SEO and campaign landing page (category) management Semiautomated landing ... Multilingual Relevance Tuning Recommendations Geolocation-Based Search SEO Mgmt. Personalization Merchandising (Campaign Mgmt.) Conversational Interface- ...

Analyst(s): Mike Lowndes

Critical Capabilities for Digital Commerce

20 June 2016

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... and ecosystem applications such as WCM, PIM, OM, SEO, marketing and payment. It has a global footprint ... marketing integration functions (excluding analytics, promotions/offer management, SEO, marketing revenue and attribution) require the premium plan ... platform supports the seller's ability to maximize SEO results and a shopper's ability to easily ...

Analyst(s): Penny Gillespie Chris Fletcher Jason Daigler Sandy Shen Yanna Dharmasthira Mike Lowndes

IT Market Clock for Digital Commerce, 2016

29 September 2016

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... WCM) Product search and browsing/search engine optimization (SEO) Product catalog management, which can include master data ... affect (and can significantly improve) search engine optimization (SEO), which must be considered when purchasing. Trend Analysis: ... also extended to the management and semiautomation of SEO landing pages based on, for instance, "long tail" ...

Analyst(s): Mike Lowndes

Use Cases to Refine Your B2B and B2C Content Marketing

29 September 2016

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... Advocate B2B Goals: Discovery, Education Metrics: Views/Traffic, SEO Rankings, Share of Voice for Target Audiences Goals: ... Submissions B2C Goals: Discovery, Inspiration Metrics: Views/Traffic, SEO Rankings, Share of Voice for Target Audiences Goals: ... B2E Goals: Discovery, Education, Aspiration Metrics: Views/Traffic, SEO Rankings, Share of Voice for Target Audiences (Existing ...

Analyst(s): Kirsten Newbold-Knipp

How to Manage the Challenges of Distributed Marketing

27 October 2016

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... penalties that negatively affect the search engine optimization (SEO) rankings of both the master brand and local ... what content assets to use, how to maximize SEO and paid search benefits, and steps to minimize ...

Analyst(s): Noah Elkin

What Search Advertising's Evolution Means to Multichannel Marketing

16 December 2016

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... has supported strong and consistent investment in both SEO and paid search across Philips' global operation. This ... was training, with sessions covering the range of SEO and paid search disciplines, including budget setting, campaign ...

Analyst(s): Mike McGuire Ewan McIntyre

Creating a Great Web UX Across Multiple Devices Requires More Than Responsive Design

29 August 2016

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... that can be accomplished using search engine optimization (SEO) techniques, for example: Notifying the search engines that ... users will search to find your web application. SEO is an important part of a successful web application and requires an expert. Acquire expertise in SEO to create the proper strategy that improves the ...

Analyst(s): Brad Dayley

Market Trends: Digital Commerce Platforms in Growth Mode, Worldwide

4 November 2016

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... Platforms Storefront/product management, order management Multichannel integration SEO Personalization SEO = search engine optimization There are other variations in the order, based ...

Analyst(s): Yanna Dharmasthira Sandy Shen

CMO Insight: Three Keys to Success for B2B Inbound Marketers

22 June 2016

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... -click ads and organic search engine optimization (SEO) to: Drive inquiries, leads and content sharing among ... the goal of these assets — in conjunction with SEO best practices — as boosting the relevance of your ... and Bing). These include paid search advertising and SEO, which elevates a site's position on a ...

Analyst(s): Adam Sarner

Market Insight: Conversational Commerce — Hype or Reality?

29 July 2016

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... conversational commerce platforms. Throttle down search engine optimization (SEO)/search engine marketing (SEM) spend as this new ... messaging platforms, making their position further entrenched Make search engine optimization efforts less effective, since money shifts to contextual ... operating system proof of concept search engine marketing search engine optimization Short Message Service strength, weakness, opportunity and threat ...

Analyst(s): Jessica Ekholm Anthony Mullen