Scale the Value of Analytics

Augmented analytics transforms how users interact with data, make decisions and act on insights.

Manually identifying patterns in data is like looking for a needle in a haystack. Often there is too much data or the data is too complex for a person to sort through. Augmented analytics uses machine learning and artificial intelligence (AI) techniques to automatically identify actionable insights.   

This technology also helps data and analytics leaders address the challenge of high-value, time-consuming and manual analysis that may result in biased hypotheses, missed key findings, and incorrect or incomplete conclusions.

Read more: Gartner Top 10 Data and Analytics Trends

More than 60% of respondents to a Gartner Data and Analytics Summit poll said they believe augmented analytics will have a high or transformational impact on their ability to scale the value of analytics in their organization.

For example, a fast-food restaurant chain did not consider the location of more-profitable fountain drinks relative to bottle drinks. During a store remodel, the restaurant shifted the location of the fountain drinks and the augmented analytics system picked up a 20% increase in sales of fountain drinks and profitability — changing plans for future store design.

DA: Reformat_Augmented_Analytics_Impact_Graph_r2b.jpg

Although most business and IT leaders understand the promise of augmented analytics, efforts to incorporate augmented analytics will likely encounter resistance. Part of this distrust stems from the “black box” approach to analytics. Without knowing the specific factors that drove a recommendation, users hesitate to trust the insights. Increased transparency and efforts to increase explainable AI will help shift this attitude. 

Look for areas of the business where current data and analytics approaches fail to deliver relevant and timely results, or where analysts spend a lot of time doing root-cause analysis.

By identifying gaps, errors or time-consuming steps in the historical analytic processes, data and analytics leaders can lay the foundation for new and more automated approaches.

Read more: Why Data and Analytics Are Key to Digital Transformation

2021 Top Priorities for Data and Analytics Leaders

Emerging trends, expected challenges and next steps for data and analytics leaders in 2021

Download eBook

Gartner clients can read more in the report Augmented Analytics Is the Future of Analytics by Rita Sallam and Carlie Idoine.

Get Smarter

Follow #Gartner

Attend a Gartner event

Explore Gartner Conferences

How to Execute Effective Data Governance Initiatives

Follow these data governance best practices to deliver the value,...

Learn More


Get actionable advice in 60 minutes from the world's most respected experts. Keep pace with the latest issues that impact business.

Start Watching