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July 2017 Analyst Relations Newsletter

Jeff Golterman
GVP, Gartner High-Tech Telecom Programs

In This Issue:

Dear Colleague:

2017 continues to be an innovative year at Gartner. In that spirit, we’d like you to know about some exciting updates in offerings and programs.

In our April newsletter, we interviewed Richard Cho, Gartner GVP and General Manager for Peer Insights & Peer Connect, regarding the launch of the Gartner Peer Insights Customer Choice Awards. This quarter we have an update on the debut of the awards, and plans for the next group of recipients. 

Many new high-tech provider organizations join the ranks of Gartner clients each month. Part of the new-client/seatholder experience is a welcome to Gartner. We handle many questions regarding the full value clients can tap into at Gartner, and we know you do, too. So we’ve created a new-client welcome letter. If you have any questions regarding the areas outlined in this new Gartner welcome letter, let your account executive know.

Lastly, Gartner Symposium/ITxpo® season is here, so be sure to save the date for the AR Forum in Orlando or Barcelona.

As always, please send your questions to, and we wish you much continued success with your Analyst Relations programs!


Jeff Golterman
Gartner GVP, High Tech Programs
Gartner AR Community Lead


Update to the Gartner Peer Insights Customer Choice Awards

How was our debut? In June, at the Gartner Security & Risk Management Summit, we announced the first-ever Gartner Peer Insights Customer Choice Awards in the Security Information and Event Management (SIEM) market. About 270 attendees, including both end users and vendors, joined us for the presentations and reception, and the feedback has been very positive. Here is the video introducing the awards and announcing the arrival of Peer Insights as another trusted source for the enterprise buyer. The full awards ceremony will be available soon on our website.

We arranged for an actual customer to award the trophy to each of the winning vendors, because our mission is to empower customers to recognize the vendors they appreciate most. Gartner also issued a press release announcing the awards and the winners.

What’s next? Given the positive response to our first round of awards, 30K+ reviews and coverage of a growing number of markets, we are happy to announce that the next group of Customer Choice Awards will be given out at the end of September.

Which markets are included in the next set of awards? We will be recognizing vendors in three categories: BI and Analytics Platforms, Enterprise Architecture Tools and Endpoint Protection Platforms. We will announce the winners during the week of September 25 online on the Peer Insights platform, accompanied by a press release for each market.

How will the winners be chosen? We are building on the methodology we used for our initial awards in the SIEM market — balancing the number of reviews and the user ratings. Plus, we’ve added some criteria to ensure that the vendors chosen are representative of the Peer Insights end-user base. We’ve also decided to exclude vendor-incentivized reviews from the relevant data set used to determine the award winners. We remain committed to being completely transparent about our award criteria — you can view the full description here.

What can vendors do now? Continue to encourage your customers to review your solutions on Peer Insights. To qualify for consideration for a Customer Choice Award, vendors need a minimum of 50 non-vendor-incentivized reviews submitted in a particular market over the previous 12 months. To find out more, please view our resources for vendors here or reach out to your dedicated review program manager. If you don’t know who that is, please contact Shannon Wedding ( for help.


New! High-Tech & Telecom Welcome Letter

Gartner New Client Engagement (NCE) began sending out a new HTTP welcome letter on July 1. Setting new-client expectations upfront and showcasing how we help technology providers make the right strategy, product, marketing and sales decisions every day is critical to Gartner success and lays the foundation for a healthy Gartner relationship.

This welcome letter will go out to all new HTTP clients/seatholders upon the start of their Gartner services to remind them how we can best support their mission-critical priorities and provide them with the next steps to kick-start their Gartner relationship.

Save the date! Gartner Analyst Relations Forums are coming up during Gartner Symposium/ITxpo in Orlando, Florida, on October 3, and in Barcelona, Spain, on 7 November. This year’s forum is your opportunity to:

  • Stay current on Gartner corporate strategy by participating in a Q&A with Gartner CEO Gene Hall
  • Engage with Peter Sondergaard, Senior Vice President, Gartner Research, for the latest on Gartner research
  • Learn about changes relevant to AR, including briefings, methodologies and analyst coverage
  • Listen as your AR colleagues engage Gartner Research and Ombudsman leadership in debate on key AR issues
  • Network with peers and Gartner staff during the cocktail reception

The AR Forums are open to all high-tech industry professionals with AR responsibilities or interest, who have a valid Symposium/ITxpo ticket.