Analyst Relations Community

Dear Colleague:

Greetings! It was indeed a pleasure seeing many of you at our Euro AR Regional Briefing in Egham on 24 September and in Orlando at the Gartner AR Forum on 6 October. In this Newsletter, we point you to the charts from the AR Forum, share an update on the Gartner Copyright and Quote Policy, and present an article from Peggy O’Neil from Informatica on “Embracing Your Cautions” that we think will help AR professionals think differently about the strengths and cautions expressed by Gartner analysts about your company in their written research.

Gartner AR Forum Orlando Charts Posted: Our audience at the AR Forum Orlando heard Gene Hall, Gartner CEO, provide an update on Gartner Inc. for our high-tech clients. Peter Sondergaard shared his updates on Gartner research especially for AR professionals, and as always fielded many of your questions. Nancy Erskine, Gartner Ombudsman, shared an update to the Gartner Copyright and Quote Policy, which we’ve provided for all of you here (link to the Copyright and Quote Policy Article here) who were not at the AR Forum. We then heard from Ken Davis, SVP, Gartner Business and IT Leaders Programs, who wanted to share with the AR Community his perspectives on the importance of Peer Insights — a new Gartner content type — to our high-tech clients. Ken fielded many questions from the audience and during the cocktail reception following his presentation. While we are still processing the videos for future posting, we wanted you to be able to access the charts. Please see the "Forums, Briefings and Webinars" section.

Gartner Copyright and Quote Policy Updated: Nancy Erskine, Gartner Ombudsman, and her team would like the AR Community to receive a copy of the updated policy that she presented at the AR Forum in Orlando. For those of you attending the AR Forum on Barcelona, Nancy will also be on hand to handle any of your questions — live!

Embracing Your Cautions: After debating analyst-expressed cautions about their offerings/company, we’ve seen AR leaders then embrace those cautions, work with analysts to remedy them and see their company growth accelerate. Here we hear from Peggy O’Neil, Senior Director AR at Informatica, describe her perspectives on why it is important for AR leaders to embrace analyst cautions to improve company performance.

New! Gartner Peer Insights: We understand how important it is for you as AR Professionals to be the first to know within your organization about innovations at Gartner, In this newsletter we describe how IT end users are using Peer Insights as a platform to share their ratings of provider software and services and how this new set of insights will benefit high tech providers.

And lastly, registration is still open for the Gartner Analyst Relations Forum at Symposium/ITxpo ® in Barcelona, Spain, on 10 November. This year’s forum is your opportunity to:

• Stay current on Gartner corporate strategy and participate in a Q&A with Gene Hall, Gartner CEO.
• Engage with Peter Sondergaard, Senior Vice President, Gartner Research, for the latest on Gartner research.
• Listen as Nancy Erskine, Gartner GVP and Ombudsman, discusses an important update in the Gartner Quote Policy.
• Engage with Ken Davis, Senior Vice President, Gartner Business and IT Leaders Products & Services, to hear about Gartner strategy for high-tech providers and detail on Gartner Peer Insights our latest content innovation!
• Network with peers and Gartner staff during the cocktail reception and get a hands on demonstration of Gartner Peer Insights.

The AR Forum is open to all high-tech industry professionals with AR responsibilities or interest with a valid Symposium/ITxpo ticket. Register today!

AR Forum Agenda

Barcelona 15:00 – 17:00

Opening Remarks
Jeff Golterman, Group Vice President, Gartner and Global AR Community Lead

Gartner Corporate Update
Gene Hall, Gartner CEO

Gartner Research Update
Peter Sondergaard, Senior Vice President, Gartner Research

Gartner Quote Policy Update and Tips on MQ Process Optimization
Nancy Erskine, Group Vice President, Gartner Ombudsman

Gartner Peer Insights: Why They’re Important for High-Tech & Telecom Providers
Ken Davis, Senior Vice President, Business and IT Leaders Products & Services

Cocktail Reception — To Include a Virtual Tour of Gartner Peer Insights

Barcelona 17:00 – 18:00
Network with peers and Gartner staff

WE'RE HERE TO HELP YOU SUCCEED!

Our staff is available at Symposium/ITxpo to answer any questions regarding your AR program, AR best practices and maximizing your Gartner relationship. This can include helping you start your AR program or your career as an AR professional.

Email us at arcommunity@gartner.com to arrange a one-on-one discussion!

As always, please send us your questions to arcommunity@gartner.com, and we wish you much continued success with your Analyst Relations programs!

Regards

Jeff Golterman
Gartner GVP, High Tech Programs
Gartner AR Community Lead