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How social intelligence is changing the game

Massimo Pellegrino, Global Sales & Marketing, HP Enterprise Information Solutions

"Evangelists see the "social revolution" as putting customers at the heart of business – customer centricity on steroids if you like! They argue, convincingly, that we can listen to, understand and engage with customers in ways that were previously impossible. " More >>
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Predicts 2011:
Pattern-Based Strategy Technologies and Business Practices Gain Momentum
Betsy Burton, Yvonne Genovese, Nigel Rayner, Regina Casonato, Michael Smith, Mark A. Beyer, Tom Austin, Bill Gassman, Dan Sommer
January 1st, 2011


Gartner introduced Pattern-Based Strategy as a new discipline in 2009, with a focus on helping business leaders to move from reacting to events that had major effects on business strategy and operations, to proactively seeking and adapting to patterns that might indicate an emerging event (threats and opportunities). In this Predicts 2011 research, we explore how these technologies and business practices are taking hold and will grow in businesses during the next few years.

Key Findings
  • Three critical technologies will be increasingly integrated and adopted for pattern seeking and modeling in the next three years – predictive analytics tools, complex-event processing (CEP) engines and social network analysis (SNA) tools.
  • Gartner data on economic and other performance metrics indicates that organizations pursuing aggressive information management, combined with pattern detection analysis, are all outperforming their peers, based on various performance metrics, by more than 25%.
  • Most organizations measure performance; they don't manage it.
Recommendations
Vendors of business intelligence (BI), middleware suites, business process management (BPM) suites and CRM systems:
  • Consider investing in predictive analytics, CEP and SNA technologies to meet the demand for continuous intelligence internally and externally.
User enterprises:
  • Understand if and how vendors can help with business change management to model and adapt to opportunities and risks that patterns might be indicating.
Read the Gartner report!
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Social Intelligence Approaches to Support Four Core Customer Scenarios
This paper, co-authored with TCF, suggests some of the best ways to deploy social intelligence and marketing thinking and tactics to support core customer strategies
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Get the Whitepaper! Download
White paper: Social Intelligence: supporting the new customer marketing reality
The future of customer marketing will be shaped by combining traditional customer analytics with insights from social media analytics to meet strategic business goals
Resources:
HP Social Intelligence Whitepaper! Download
Connecting social and enterprise intelligence
The vast amount of social data that is now available is causing companies to look closer at how unstructured data of all types can help build a more robust view of customers. Find out how HP can help.
Resources:
HP Social Intelligence Service Brief! Download
Discover your organization's social intelligence maturity
Take this survey to determine initial sentiment about your organization's existing capabilities and understanding of social media data and social intelligence.
Resources:
Online Maturity Assessment! Take The Survey
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Social Intelligence: Using Social Media for Deeper Customer Insight
In this recorded session from the 2011 Gartner BI Summit, learn about harnessing the power of social media to create deeper customer insights
Resources:
BI Summit Video! Watch Now!
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Seen and unseen: get a more complete picture of your customers
How well do you know your customers? Traditional CRM systems capture only half of the picture. Watch this video to learn how seeing the "unseen" qualities of your customers can affect their experiences with your business.
Resources:
Watch Now!
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SEEN AND UNSEEN: Creating Brand Advocates – Connected Intelligence & Brand Advocates
Achieving Intelligent Growth: Learn how connecting social and enterprise intelligence across the information ecosystem can help you create brand advocates
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Watch Now!
 
 
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Connected Intelligence for the Instant-on Enterprise is published by HP. Editorial supplied by HP is independent of Gartner analysis. All Gartner research is © 2011 by Gartner, Inc. All rights reserved. All Gartner materials are used with Gartner's permission. The use or publication of Gartner research does not indicate Gartner's endorsement of HP's products and/or strategies. Reproduction or distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity" on its website, http://www.gartner.com/technology/about/ombudsman/omb_guide2.jsp