Modernize Today's Applications. Build for Tomorrow's.

The applications running in your organization today are significantly different from the applications you ran five years ago. And looking ahead, it is clear that we are near the beginning of this transformation, meaning that the apps of tomorrow will look even less like those of yesteryear.

Today's applications are increasingly:

• Web-oriented – Demand by corporate users for web-enabled applications has been tremendous. Driven by both the proliferation of and growing dependence on mobile and non-traditional devices as well as the "consumerization" of corporate applications, it is difficult to envision a future world in which applications do not have a Web component. According to a recent Goldman Sachs spending survey, 23 percent of all corporate applications today have a web front-end but that number is expected to rise to an amazing 37 percent by 2013.
• Dynamic – A direct result of this new web-orientation, many of today's applications have unpredictable and dynamic load patterns that can vary wildly and unpredictably. Unlike the world of traditional applications, administrators must ensure that application architectures can scale seamlessly to accommodate these load dynamics – all without having to over-provision costly and complex components such as databases, which are likely to be sitting idle for large periods of time between peaks. The ability to scale application infrastructure at every tier – at the Web, application server and data tiers – is crucial in this new reality.
• Data-intensive – No organization has been immune to the explosive growth in data: whether structured or unstructured, organizations need to address both. How to both a) harness that data in your applications in a scalable fashion, and b) easily use it for competitive advantage is critical. Building applications that can seamlessly leverage this data is absolutely crucial.
• Virtualized – Applications being built today and in the future are most likely to be deployed on virtual or cloud infrastructure, within a private cloud inside a corporate datacenter or in public clouds outside of an organization's datacenter. This trend introduces interesting architectural opportunities to leverage the simplicity of the virtual machine to eliminate complexity in the application layer.

There are substantial trends underway in the application layer, necessitating a different approach to application infrastructure. It requires an application platform ideally suited to the needs of the applications of today and tomorrow and integrated with the virtual and cloud infrastructure upon which those applications will be deployed.

The VMware vFabric™ Cloud Application Platform is the difference you need:

• It starts with the Java Spring framework used by more than 2 million developers worldwide to build and run more than 50 percent of all Java applications
• A set of vFabric application services including:
  
  
• A lightweight application runtime that is optimized for Spring and ideally suited for deployment to the VMware vSphere™ platform, the market leading enterprise virtualization platform and foundation for cloud computing.
• Built-in performance monitoring and application management capabilities to address to allow for visibility and control of your custom applications across physical and virtual environments.
• Apache, the world's most widely used web Server
• Advanced Message Queuing Protocol (AMQP)-based messaging, perfect for cloud deployments.
• Modern data management services that are integrated with the Spring Framework and designed to accommodate the needs of unpredictable, dynamic applications that require scalability at the data tier

For enterprises that want to modernize their current applications and deliver new ones to market more quickly than ever, VMware can help. The VMware vFabric Cloud Application Platform is the industry's most productive, cost-effective and future-proof solution for building, running and managing modern applications in the datacenter, whether it's your own or a service provider's.

With the VMware vFabric Cloud Application Platform, enterprises can create portable, cross-cloud applications, and run them on the infrastructure, cost structure and service levels that suit individual businesses best – while preserving investments in existing applications. With VMware, enterprises move application development, deployment and management beyond the limitations of yesterday's application platforms. Instead, VMware lets enterprises optimize the applications they use today and build the ones they'll need tomorrow.

Learn more by attending our executive webinar, Accelerating the Application Lifecycle.