Providing End User Freedom with IT Controls

Today's end users have expectations beyond the traditional one size fits all approach of corporate IT. Driven by an exponential growth in diversity of operation systems, applications and devices, the technology options are seemingly endless. Cloud-based architectures for SaaS, data and collaboration create new opportunities while raising new questions of productivity vs. corporate policy. Business today happens everywhere – the line between personal and professional blurs more every day – users want access. Meanwhile, corporate IT is drowning in a sea of support tickets associated trying to maintain legacy infrastructure leaving little time and resource to strategize on how to leverage these innovations to drive business. IT feels pressure to embrace new models but is unsure how to manage and control them effectively. These opposing forces have put IT into a no-win situation.

For the many organizations currently facing this dilemma, a resolution must come – and it must come quickly.

To begin to appease users, IT organizations are shifting away from costly traditional, device-centric computing approaches and moving toward a "user-centric" computing model, where data, applications and the operating system are securely provisioned and readily available on demand, regardless of the user's location or device. Instead of the PC being the central point, user-centric computing is focused on giving end-users access from any device – anytime and anywhere.

On this journey, organizations start by modernizing the desktop, which optimizes the traditional environment through modularity and centralization. Modernization enables customers to decouple desktop components (data, applications and the OS) from the endpoint device and each other while centralizing these components into a datacenter that leverages existing investments in infrastructure. Through this modernization effort, customers can improve IT efficiencies simplify security and increase levels of service while lowering operational costs.

The ultimate end-user computing (EUC) vision is to deliver an IT-as-a-Service architecture that provides IT with greater control across management, service delivery, policy and security while embracing device heterogeneity. VMware is focused on delivering consumer cloud capabilities, such as self-service and secure access to applications, directly to the end-user whether they come from the datacenter as part of the private cloud or from SaaS vendors in the public cloud. Administrators control applications and data access via strong policy management, while real-time application usage tracking provides greater visibility and accountability. For end-users, a single cloud identity provides simpler access to a next-generation workspace that includes an enterprise application store and provides end-users with an easy way to self-provision the productivity resources they need to the devices they choose.

From applications and infrastructure to end-users, the VMware EUC vision aims to deliver a holistic solution that shifts IT from traditional approaches to User-Centric computing. Moving towards EUC allows enterprises to leverage existing infrastructure and emerging technologies to optimize business processes and improve the interaction between users, their data and applications. The result is a streamlined environment that provides easy access to resources from a variety of endpoints to improve workflow and productivity.

With a cloud solution from VMware, both end-users and IT can get what they want—freedom and control. VMware can help you evolve your legacy desktop computing investment into a more modern, user-centric application and data delivery model, freed from the constraints of traditional desktop computing—all while reducing support and maintenance expenses. The VMware solutions deliver:

• Lower TCO – Centralize the desktop components to streamline deployment, management and support and improve IT process.
• Simplified Management – Evolve cumbersome and manual IT tasks into simple, automated tasks executed with a few clicks of the mouse. Increase IT productivity by streamlining administrative tasks, thus enabling IT to focus on more strategic projects.
• An Easier, Richer, Flexible User Experience – Give end-users easy access to what they need—when they need it—to get the job done. Whether a next-generation collaborative workspace or a context-aware experience, give it to users on the device of their choice.
• Advance Openness – Provide an open and extensible platform that promotes universal access to applications and data securely between and across clouds.

If your IT organization is under pressure to embrace new approaches and end-user devices while maintaining control and security, VMware can help. By giving users choice in how they use IT, you can make them more productive and engaged.

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