Connections to Sales and ServiceCrowdsourcingIdea MgmtDigital AgenciesSocial Advertising MgmtSocial SearchSocial Mktg MgmtSocial AnalyticsBlogsCommunitiesSocial CommerceAdvocacy MktgReviews & RecsSocial AppsSocial TVSocial Networks
Mobile SearchResponsive DesignMobile Apps & ContentMobile CommerceMobile App MarketplaceMobile AnalyticsGeofencingMicrolocationStatistical IDAugmented RealityGeotargetingAutomatic Content RecognitionIn-app AdsMobile Ad NetworksMobile Media & TargetingQR Codes
SEO ToolsAttributionDMPProgrammatic MediaSocial Advertising MgmtEmail MktgTag MgmtWeb AnalyticsWeb Content MgmtSocial AnalyticsMarketing AnalyticsMobile AnalyticsMobile App AnalyticsPredictive Campaign AnalyticsCensus and Panel DataA/B TestingDigital AgenciesManagement ConsultantsCampaign MgmtConnection to ITIT Service ProvidersBusiness Process OutsourcersMarketing Service ProvidersData WarehousesMedia MetricsCustomer AnalyticsConnection to BI
Media CompaniesEmbedded MerchIn-Game AdsAd VerificationAd ExchangesSearch RetargetingSEM PlatformProgrammatic TVVideo Ad NetworksVideo Ad MgmtMobile Media & TargetingVenuesDOOH Media SvcsSmart KiosksGeotargetingIn-app AdsMobile Ad NetworksAttributionDMPProgrammatic MediaOnline Ad NetworksSocial Advertising MgmtEmail MktgA/B TestingSite RetargetingDigital AgenciesManagement ConsultantsCampaign MgmtMedia MetricsMedia AgenciesAgency Holding CompaniesConnection to General Advertising
User GroupsAdvanced VisualizationPersonalizationUX DesignMedia LabsOnline Video PublishingMobile Apps & ContentDigital Asset MgmtSite SearchE-Commerce EnablersContent MarketingTag MgmtWeb AnalyticsWeb Content MgmtA/B Testing
Transit Map Acronym Key
CMO= Chief marketing officer
CSP = Communication service provider
DM = Digital marketing
DMP = Data management platform
DOOH = Digital out-of-home
IT = Information Technology
OTT = Over-the-top
PM = Program management
RT = Real-time
SEM = Search engine marketing
SEO = Search engine optimization
UX = User experience
Using the Map
The Digital Marketing Transit Map is designed to identify the best sources for your needs and acquire systems that work well together. It will help you:
Identify the connections among business functions, application tracks and providers.
Find additional research or structure questions about strategy and best practices as well as providers, products, and selection criteria.
Mediate discussions between marketing and IT.
Interpreting the Map
Navigate the complexity of a fragmented and confusing digital marketing landscape. Elements of the map include:
Neighborhoods represent functional regions that can be thought of as practice areas within an organization.
Tracks connect regions and can be thought of as application services that share common objectives and information.
Stations represent interaction points that can be thought of as vendor and product categories that provide platforms and point solutions.
Intersections represent transfer points where solutions may serve more than one business area.