Customer experience (CX) is now a top priority for CEOs. Midsize enterprises embrace customer experience with a deep focus on customer satisfaction, but face more challenges in monetizing ROI from CX investments, according to a recent Gartner study. Find out how applications leaders of midsize enterprises can offer a customer experience on par with their large-enterprise counterparts despite fewer resources.
Data governance has been indispensable for data management initiatives, including those involving big data. In addition, new regulations such as GDPR are forcing deeper introspection into how data is managed, secured and audited - from ingestion to purge. This webinar showcases a big data reference architecture and then applies components of the data governance framework to it.
Apache Spark is a popular open-source in-memory data processing engine that enables rapid deployment of end-to-end big data architectures. This webinar delves deep into the components of Spark, deployment architecture and examples of coding. Learn how Apache Spark delivers a unified solution that includes batch and streaming ingestion, data transformation, machine learning and analytical reporting.
Digital business demands a modern data and analytics platform capable of supporting all aspects of data from acquisition, transformation, storage, analysis and delivery. Advanced analytics is the path to competitive advantage. Organizations with a modern data and analytics architecture can derive insights from information to surpass their competition and achieve market dominance.
Almost every organization measures customer satisfaction, most measure retention and advocacy, some measure the quality of core products and services, and few measure employee satisfaction. We look at what gets measured, what gets reported to executives and how leading organizations are improving their approach to measurement of the customer experience.
An accurate and precise system of measurement is a major factor in an organization's success. Despite improvements in our ability to measure growth, cost, efficiency, quality, risk, and more; most companies tend to fall victim to the traditional performance measurement pitfalls that have plagued the business world and public sector for decades. Common pitfalls include measures that fail to yield actionable insight, produce a sense of apathy, and unintentionally encourage negative behavior. While the intended audience of this webinar is primarily for Data & Analytic leaders, it should be useful for anyone interested in how to improve their organization's ability to measure performance.