EDT: 1:00 p.m. | PDT: 10:00 a.m. | GMT: 17:00 Gartner introduced the concept of the business moment to help clients envision the possibilities of digital business. A business moment is a transient opportunity where people, data, businesses, and things work together dynamically to create value. They represent moments of untapped opportunity and competition that can rapidly change the dynamics across industries. Business moments are the recognition that some opportunities should be digital opportunities for exploitation. We believe being able to detect, enable, and influence these moments will be a primary source of competitive advantage.