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Making Sense of the Digital Marketing Landscape
- How Gartner proposes to organize and visualize the digital marketing landscape
- How you can use the Gartner visualization tool to understand connections, evaluate solutions, and put your organization on a rational course
- How to start to tame the digital marketing landscape
The explosion of interest in digital marketing is causing the landscape to become swamped by a profusion of terminology and provider hype. As organizations rush to acquire new digital marketing capabilities from the cloud, they suffer from the lack of a comprehensive view of how business goals, functions and technologies intersect and overlap. Digital marketing landscape visualizations we find in the market today present dizzying arrays of tiny logos in obscurely labeled boxes that convey no understanding of the big picture. Fortunately, Gartner has a fresh solution.