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As Audiences Scatter, Digital Marketing Hubs Converge

Discussion Topics:

  • How to define the functional requirements of a digital marketing hub
  • Build, buy or partner: Finding the right path to "hubdom"
  • Which are the players in the digital marketing hub landscape and how they stack up
  • Recommendations for graduated adoption of a digital marketing hub over time

As consumers traverse ever-more-complex and fragmented buying journeys, marketers gravitate to digital marketing hubs to unify disparate marketing data and processes for audience acquisition, engagement, conversion and transaction. Easier said than done, of course, when you consider the diversity of the components and complexity of the integrations that enable the digital marketing hub. Based on the recent Gartner Magic Quadrant for Digital Marketing Hubs research, this webinar provides a primer on the digital marketing hub functional architecture and the enabling provider landscape.

 


Hosted by:

Andrew Frank

VP Distinguished Analyst

Martin Kihn

Research Director

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