Gartner Webinars

Trends and Topics on Virtually Every Area of Business

15 Years of Best Practices From the Eight Building Blocks of CRM

Discussion Topics:

  • Which of the eight different perspectives the more successful project managers started with first
  • Which of the eight are the most difficult to overcome and require the most effort
  • How other organizations have made their CRM projects successful

This webinar is designed for those midsize organizations embarking on customer relationship management (CRM) projects. It is aimed at CRM project or program managers but is also useful for sponsors and those in IT who support the sales, marketing and customer service departments. Midmarket IT leaders need to understand a CRM project from eight different perspectives: the vision, strategy, customer experience, organizational change, processes, data and information, technology and metrics.

Hosted by:

Ed Thompson

VP Distinguished Analyst