Trends and Topics on Virtually Every Area of Business
The Art of Influencing: How CDOs Should Engage Their Stakeholders
- How to frame business problems to focus on tangible outcomes
- How to connect with business stakeholders in a way that makes analytics actionable
- How to identify causal relationships between data assets and business value
Many data strategies and analytics initiatives still focus on the implementation of technology and fail to deliver tangible business benefits. CDOs must change the conversation with their business stakeholders to influence the cultural change impacts of a data-driven approach and ensure that the business value of information assets is fully realized.