Gartner Webinars
Trends and Topics on Virtually Every Area of IT
Customer Experience Platforms: Core to Systems of Engagement
Discussion Topics:
- What a customer experience platform is, and why it is important
- How to obtain a customer experience platform
- Best practices for using a customer experience platform to enhance overall customer experience
The variety of technologies required for creating compelling customer websites, portals and mobile apps demands a coordinated approach. Many enterprises have adopted a platform approach, utilizing a rationalized, integrated set of components. But it's not just the technologies that must be integrated - a variety of data sources, from customer profile to audience segments, must also be managed holistically across the platform.
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