Trends and Topics on Virtually Every Area of IT
Align Marketing & Customer Experience to Build Loyal Advocates
- How marketing can best influence and support CX
- How to identify what assets drive each stage of the customer journey
- How to deploy your marketing resources to make the most urgent and important improvements to your CX
Great customer experience design demands data-driven insights from marketing, but CX teams miss out on this vital input because they don't know what marketers can offer. By capturing critical insights and integrating them into each step of the CX design process, marketers can best influence CX success.