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Where Do Design and Creativity Fit in Data- Driven Marketing?

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Discussion Topics:

  • What is the role of human intuition and creativity in marketing?
  • How does the creative process differ for marketers now armed with data and predictive tools?
  • How are brands mastering this balance of art and science?

How much of marketing can be "moneyballed?" This session explores the interplay between the ultimate analytics tool — the human mind — and the algorithms created to execute real-time marketing. Learn how great marketers are balancing data and automation with their instincts and experience.


Hosted by:

Kirsten Newbold-Knipp

Research Director

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