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Where Do Design and Creativity Fit in Data- Driven Marketing?
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- What is the role of human intuition and creativity in marketing?
- How does the creative process differ for marketers now armed with data and predictive tools?
- How are brands mastering this balance of art and science?
How much of marketing can be "moneyballed?" This session explores the interplay between the ultimate analytics tool — the human mind — and the algorithms created to execute real-time marketing. Learn how great marketers are balancing data and automation with their instincts and experience.