Gartner Webinars

Trends and Topics on Virtually Every Area of Business

Targeting New Buyers of IT: What Do They Want?

You're invited to the High-Tech Tuesday Webinar Series

Discussion Topics:

  • Who are the new buyers of IT and what they are buying
  • What matters most to these buyers at various stages in the buying journey
  • What tech providers need to do to help them buy technology

Whether you are navigating the shift from selling to IT people to business people, or selling to business people and meeting IT as a roadblock, one thing is certain: meeting the needs of these new buyers matters.

Hosted by:

Derry N. Finkeldey

Research Director




Call +1 855-515-4486 or contact us

to become a Gartner client.