Trends and Topics on Virtually Every Area of Business
Communicating the Business Value of IT to Midmarket Business Execs
Join us for 45 minutes
- Why operational performance metrics do not communicate business value
- Why you need to determine what matters to your audience before crafting your value story
- How to tell executives about the impact of IT on business outcomes
Midmarket IT leaders often fail to meaningfully communicate the value of IT to business leaders. The story and supporting metrics are too often wrong. Midmarket IT leaders must learn how to craft and deliver the "value of IT" story to business leaders. It is time to change the IT "story".