Gartner Webinars

Trends and Topics on Virtually Every Area of IT

Communicating the Business Value of IT to Midmarket Business Execs

Join us for 45 minutes

Discussion Topics:

  • Why operational performance metrics do not communicate business value
  • Why you need to determine what matters to your audience before crafting your value story
  • How to tell executives about the impact of IT on business outcomes

Midmarket IT leaders often fail to meaningfully communicate the value of IT to business leaders. The story and supporting metrics are too often wrong. Midmarket IT leaders must learn how to craft and deliver the "value of IT" story to business leaders. It is time to change the IT "story".


Hosted by:

Robert Naegle

Research VP

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