Trends and Topics on Virtually Every Area of IT
How Advertising Agencies Should Manage Data & Analytics Programs
- How to identify the relevant actions that should be part of your data and analytics plan
- How to map the roadblocks you will face and how to overcome them
- To create and assemble effective data and analytics teams to deliver results
Data-driven marketing is still maturing in organizations all over the world. For advertising agencies, that represents a tremendous opportunity to expand their business and to improve loyalty from their customer base. However, data and analytics leaders from these agencies must take the lead to build new competencies in order to gain business advantage. This webinar discusses how to tailor a data and analytics strategy to support new demands from the market.