Gartner Webinars

Trends and Topics on Virtually Every Area of IT

How Advertising Agencies Should Manage Data & Analytics Programs

Discussion Topics:

  • How to identify the relevant actions that should be part of your data and analytics plan
  • How to map the roadblocks you will face and how to overcome them
  • To create and assemble effective data and analytics teams to deliver results

Data-driven marketing is still maturing in organizations all over the world. For advertising agencies, that represents a tremendous opportunity to expand their business and to improve loyalty from their customer base. However, data and analytics leaders from these agencies must take the lead to build new competencies in order to gain business advantage. This webinar discusses how to tailor a data and analytics strategy to support new demands from the market.

Hosted by:

Mario Faria

Managing VP