Trends and Topics on Virtually Every Area of IT
Augmented Reality: Enabling Digital Business With an Immersive Interface
You're invited to the High-Tech Tuesday Webinar Series
- What augmented reality is and why companies should care about this technology
- How this user interface is changing the way employees and customers interact with businesses
- How enterprises can best leverage this tool
Augmented reality (AR) is a digital filter and user interface for the physical world. Its impact as an interface technology means it will transcend vertical applications. It will transform and extend the way employees and consumers interact with companies and brands. This webinar defines augmented reality, how it's positioned on the immersive scale, the current climate for immersive tech and examples of promising horizontal applications that are disrupting business. We also discuss how businesses should approach this disruptive tool.