Gartner Webinars

Trends and Topics on Virtually Every Area of IT

How to Sell a Big Data Initiative to Senior Management

Discussion Topics:

  • Which big data initiatives are likely to be approved, and when
  • How to justify a big data initiative
  • How to approach upper management

Engineers, architects and analytics leaders are excited about new technologies and grasp them quickly. But techies' biggest challenge is selling new technologies and results achieved with them to the management. This webinar takes you on the hero's journey and gives you tools to win over the hearts and minds of senior management.


Hosted by:

Svetlana Sicular

Research VP

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