Gartner Webinars

Trends and Topics on Virtually Every Area of IT

It's Not About You, It's About the Customer's Situation

You're invited to the High-Tech Tuesday Webinar Series

Discussion Topics:

  • The hidden complexities that cause buying cycles to go nowhere
  • The most influential content, marketing activities and sales interactions
  • The key intangible factors that drive buying decisions

Creating great products and services is not nearly as hard as bringing them to market successfully. In this webinar, we explore the dynamics of how enterprises approach technology purchase decisions and what influences them the most—both positively and negatively. Using this context, we explore how technology and services providers can adapt their GTM efforts to be more successful.


Hosted by:

Hank Barnes

Research VP

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