Trends and Topics on Virtually Every Area of IT
It's Not About You, It's About the Customer's Situation
You're invited to the High-Tech Tuesday Webinar Series
- The hidden complexities that cause buying cycles to go nowhere
- The most influential content, marketing activities and sales interactions
- The key intangible factors that drive buying decisions
Creating great products and services is not nearly as hard as bringing them to market successfully. In this webinar, we explore the dynamics of how enterprises approach technology purchase decisions and what influences them the most—both positively and negatively. Using this context, we explore how technology and services providers can adapt their GTM efforts to be more successful.