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Advanced Data and Analytics Strategy Links Information to Tangible Business Outcomes
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- Why it is important to start with the "why" of strategy
- What you should do when defining the "what" of strategy
- How you should build the "how" of strategy
Data and analytics is getting more strategic and business-critical. As a consequence, your strategies must reflect the same grip and insight. It's time to up the ante a little bit on data and analytics strategy. What should a modern and advanced data and analytics strategy look like? How can you link data and analytics to concrete business outcomes?