Trends and Topics on Virtually Every Area of IT
Channel Trends 2017: Three Activities to Focus on
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- How technology providers should assist partners in improving their marketing capabilities
- How technology providers can enhance pre-sales partner assistance, improve win rates and reduce sales cycles
- How technology providers should instill a customer experience mentality with their channel teams and partners
Widespread digital transformation and shifting buyer expectations are placing demands on technology provider channel leaders to enhance their partner programs. Customer experience is key to improving sales effectiveness, with more focus needed on partner sales capabilities, marketing and customer experience.