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CIOs Drive Business Performance by Understanding the Customer Life Cycle

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Discussion Topics:

  • How today's customer life cycle is continuous, fluid, and punctuated by moments of truth
  • Approaches to strike the right balance between overwhelming and ignoring your customers
  • Ways to evolve your current technology environment towards a Customer Engagement Hub to better manage the life cycle

CIOs must play a bigger role in the top line growth and the cost optimization of their organizations. In this session, we'll take a look at Gartner's new customer life cycle graphic, and propose where CIOs can leverage its activity streams and moments of truth to drive business performance.


Hosted by:

Hank Barnes

Research VP

Jenny Sussin

Research Director

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ON DEMAND