Gartner Webinars

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Data & Analytics Messaging Mistakes and How to Avoid Them

Join the HTTP Team for 60 minutes

Discussion Topics:

  • The top 5 messaging mistakes that data & analytics TSPs make
  • How to avoid these mistakes
  • How your messaging should change to address the transformation in this market

Vendors are understandably focused on their own products, their own challenges and their existing customers' experiences. Gartner's broad exposure to most of the marketing available can help you see how what can appear a great creative message may be unlikely to hit the mark with a broader customer population. As new buyers enter these markets and new use cases proliferate, TSPs need to balance the perceptions of creativity and innovation with reliability and credibility. From many vendor briefings, conference attendees and messaging reviews, Gartner has identified five common messaging mistakes that TSPs continually make. This webinar explains how data and analytics vendors can fall into these traps and how to avoid them.


Hosted by:

Terilyn Palanca

Research Director

Alys Woodward

Research Director

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