How Digital Business Redefines the Buyer Seller Relationship | Gartner Webinars
 

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How Digital Business Redefines the Buyer Seller Relationship

Join HTTP for 60 minutes: EDT: 11:00 a.m. | PDT: 8:00 a.m. | GMT: 15:00

Discussion Topics:

  • The 2017 market outlook
  • Seller strategies and best practices
  • Top recommendations for technology providers

Digital business essentially means that buyers of technology are developing into technology companies competing in their own industry of reference and/or disrupting other industries. As they transform, technology becomes their core business, consequently aggravating the issue of vendor lock-in, but most importantly, raising the need for a new trust model and working relationship with providers. In turn, providers of technology must also undergo transformation to stay relevant and remain competitive.


Hosted by:

Bianca Francesca Granetto

Research Director

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LIVE - 04 April 2017

ATTEND 11:00 AM EDT 
(NEW YORK, UTC -4 hours)