Gartner Webinars

Trends and Topics on Virtually Every Area of IT

How Digital Business Redefines the Buyer Seller Relationship

Join HTTP for 60 minutes

Discussion Topics:

  • The 2017 market outlook
  • Seller strategies and best practices
  • Top recommendations for technology providers

Digital business essentially means that buyers of technology are developing into technology companies competing in their own industry of reference and/or disrupting other industries. As they transform, technology becomes their core business, consequently aggravating the issue of vendor lock-in, but most importantly, raising the need for a new trust model and working relationship with providers. In turn, providers of technology must also undergo transformation to stay relevant and remain competitive.

Hosted by:

Bianca Francesca Granetto

Research Director