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How Digital Business Redefines the Buyer Seller Relationship
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- The 2017 market outlook
- Seller strategies and best practices
- Top recommendations for technology providers
Digital business essentially means that buyers of technology are developing into technology companies competing in their own industry of reference and/or disrupting other industries. As they transform, technology becomes their core business, consequently aggravating the issue of vendor lock-in, but most importantly, raising the need for a new trust model and working relationship with providers. In turn, providers of technology must also undergo transformation to stay relevant and remain competitive.