Trends and Topics on Virtually Every Area of Business
Communicating the Business Value of IT to Midmarket Business Execs
Join us for 45 minutes
- Why operational performance metrics do not communicate business value
- What you need to know before you craft your value story
- How to communicate the impact of IT to executives
Midmarket IT leaders often fail to meaningfully communicate the value of IT to business leaders. The story and supporting metrics are too often wrong. Midmarket IT leaders must learn how to craft and deliver the "value of IT" story for business leaders. It is time to change the IT "story".