Trends and Topics on Virtually Every Area of Business
How Digital Business Redefines the Buyer-Seller Relationship
Join HTTP for 60 minutes
- The buyer's perspective on digital business in 2017
- Strategies and best practices for sellers
- How to define the digital value of your business
Why do we need a new trust model? Because the value of technology is increasing from essentially an efficiency booster to a value creator. Technology therefore increasingly becomes a core business asset and competitive advantage. The very nature of the digital dimension also implies the sharing of these assets across private and public ecosystems. The level of investment in digital is increasing, and digital will constitute a larger portion of the overall IT budget. This influences and helps in transforming the structure of the IT budget to align with the new digital operating model. Digital is a factory that draws from both established and new practices to essentially create all-new ways of working, new operations, innovative products and services, and more. Digital fosters continuous innovation, new roles, skills and competencies, and it triggers new challenges. This makes it an era of exciting new opportunities, but also one of high risk and uncertainty.