Gartner Webinars

Trends and Topics on Virtually Every Area of Business

Augmented Reality: Enabling Digital Business With an Immersive Interface

Join us for 60 minutes

Discussion Topics:

  • What augmented reality is and why companies should care about this technology
  • How this user interface is changing the way employees and customers interact with businesses
  • How enterprises can best leverage this tool

Augmented reality (AR) is a digital filter and user interface for the physical world. Its impact as an interface technology means it will transcend vertical applications. It will transform and extend the way employees and consumers interact with companies and brands. This webinar defines augmented reality, how it's positioned on the immersive scale, the current climate for immersive tech and examples of promising horizontal applications that are disrupting business.

Hosted by:

Tuong Huy Nguyen

Principal Research Analyst




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