Gartner Webinars

Trends and Topics on Virtually Every Area of IT

Marketing Technology Insight: How Brands Deploy and Leverage Martech Investments

Join us for 60 minutes

Discussion Topics:

  • How to gauge martech maturity based on three tiers of capabilities
  • Why martech deployments are abandoned and how to avoid common pitfalls
  • Which technology categories demand the lion's share of enterprise marketing budgets in 2017

Gartner's martech survey shows which technologies are driving marketing investment and adoption, today and tomorrow. From technology staples like web analytics to advanced technology like multi-touch attribution, we'll look at key findings, recommendations and rich insights beyond the published research. Walk away with an understanding and benchmark of how B2B, B2C and B2B2C marketers are investing in martech to create leverage for their marketing teams.


Hosted by:

Kirsten Newbold-Knipp

Research Director

Bryan Yeager

Research Director

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