Gartner Webinars

Trends and Topics on Virtually Every Area of IT

To the Point: Prepare for the Next Generation of Customers, Today

Watch this free Customer Experience webinar on-demand

Discussion Topics:

  • Who is the next generation of customers?
  • What are the real differences between the next generation of customers and today's customer base?
  • How can we stay relevant with the next generation of customers?

Organizations are becoming increasingly concerned that their existing strategies won't be fit to serve the next generation of customers. There is a psychology behind why Millennials and Gen-Z behave differently when they behave differently. Understanding that psychology will enable IT leaders to make technology decisions which will support their organization's customers and business growth over the next two decades.


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Hosted by:

Jenny Sussin

Research VP

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