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CMO Spend Survey 2017 - 2018

Watch this free Gartner for Marketers webinar now on-demand

Discussion Topics:

  • How much companies spend on marketing, how those budgets will change in 2018 - and why
  • What budgets reveal about the capabilities, programs, and channels that are material to marketing's success
  • What is the fiscal maturity of CMOs based on the methods they use to set their budgets

Previous Gartner CMO spend surveys have reported several years of growth, both in terms of marketing's accountabilities and its budgets. But following a year of significant macro environmental upheaval, what has been the impact on marketing’s strategic priorities, its spending power, and its budget commitments?

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Hosted by:

Ewan McIntyre

Research Director

Anna Maria Virzi

Sr Research Analyst




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