Trends and Topics on Virtually Every Area of Business
Digital Business Requires Knowing Your Customer(s), Not Necessarily Owning Them
ON-DEMAND VIDEO FROM GARTNER SYMPOSIUM/ITEXPO 2017
- Understanding customers
- How to deliver the right customer experience
- Using technology to achieve a positive customer experience
As digital commerce becomes mainstream, executive leaders require a new “customer” mindset. More than ever, organizational success hinges on understanding customers and fulfilling their needs on their terms which can be greatly enabled by technology. In the new world of digital business, technology will be the great differentiator. Recognize a new category of customer and what technologies will most differentiate you from your competitors in delivering the right customer experience to your future customers.